Shop the Runway: The Best of Fashion Month’s See Now, Buy Now Collections

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Gird your loins, fashion month is in the midst of a revolution. The shows—once contained a simple catwalk, spotlights, and a seated audience—are now fixated on Instagram-worthy moments, with front row seats reserved for top bloggers and some shows (take Rebecca Minkoff for example) even sending these digital influencers down the runway. Moreover, the way we consume the collections is seeing an evolution: Instead of waiting six months to get our hands on our favorite pieces, a heap of major brands are selling in-season stock fresh off the runway.

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So here’s what we’re doing: we’re tracking these “See Now, Buy Now” goodies through all four style capitals for your shopping pleasure. Check back here on the gallery below for updates on the very best new designs to hit stores. We can’t promise these pieces won’t sell out, so as the saying goes, see now, buy now while supplies last.



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